Saturday, September 17, 2011

Company Wikis

While searching the web I found this great article (http://www.emc.com/leadership/business-view/enterprise-collaboration-2-0.htm) about how companies, such as Pfizer, utilize wikis to enhance communication and collaboration within and beyond the workplace. 


Web 2.0, the rise of social media, has given many businesses and the way they operate a complete transformation.This "next great wave of collaboration technology is finding its way into the enterprise, continuing the process of how people work together." One aspect of this new technology is the use of wikis in which users can not only read or view content on a given page, they are able to create, edit, and rate it. This interactive experience is something that society's younger generation is quite accustomed to and eager to use in the workplace in order to collaborate with coworkers and share information quickly and easily with a number of peers. 


One such businessman, Chris Bouton, a team leader with Pfizer's Research Technology Center in Cambridge, Massachusetts, thought a wiki may be useful in making available a scientific encyclopedia, Pfizerpedia, to the internal research and development community. The Pfizer community took the idea and ran with it."Within four months, as thousands of users contributed content, the site grew virally and morphed into something far more powerful than an encyclopedia." Currently, 12,000 users visit this site each month to both share and gain knowledge. The impact of not only Pfizerpedia, but any other wiki can truly be immense. 

1 comment:

  1. A really interesting article. I am amazed at the number of visitors they have to their wiki. It looks like Pfizer is on the cutting edge with collaboration.

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